24 October, 2007
Sounds interesting right? Actually, before you rush off to Expedia or Travelocity to book your flights, it’s the amusing result of someone not proofreading banner content before sending it to the printer.
It happened this week in Hoi An, Vietnam’s best preserved historic town and a UNESCO World Heritage Site. Banners were hung up all over town advertising the annual Lantern Festival (Le Hoi Long Den – Le Hoi meaning festival, Long Den meaning lantern), but someone had missed off the ‘g’ from Long, meaning the banners read Le Hoi Lon Den – which means Black Pussy Festival (and we’re not talking cats here).
An excellent illustration of the value of careful proofreading! Though that missing ‘g’ may well increase the number of tourists attending the festival so maybe it was intentional after all…