No Logo!

28 September, 2007

The Rowan Report is an EXCELLENT blog offering advice on communication for non-profit organisations. The latest entry is a particularly good list of presentation tips – I particularly like no.8.

I recently wrote a piece on getting away from bulletpoints and rethinking your whole approach to slide design, and being forced to include a corporate logo/colour scheme on every slide is the exact anthithesis of such an approach.

If every one of your slides looks the same, people will quickly get bored and/or lost. If every slide is different, they’ll sit up & pay attention in order to see what’s coming next.

As a great journalist once wrote – NO LOGO!

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