Impact is NOT a Verb!

28 September, 2007

A few weeks ago I read an article with the following title: 

How will Web 2.0 Impact the Travel Industry?

It seems that, like the aforementioned ‘leverage’, corporate-speak enthusiasts have also co-opted poor old ‘impact’ into their repertoire of sorely-abused nouns. 

The above title might just as easily be written as follows: 

How will Web 2.0 Affect the Travel Industry?

Or, if the writer was dead set on using the word ‘impact’:

What Impact will Web 2.0 Have on the Travel Industry?

You can ‘have an impact’ or ‘make an impact’ on something or someone, but you can’t ‘impact’ something or someone. OK, in the interests of brevity or saving printer ink it might seem easier just to abandon the ‘have an’ or ‘make an’ and just go with ‘impact’, but the simple fact is it’s WRONG!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: